Description

In Germany, just under 70% of people buy and consume more consciously thinking about nature and its protection
For more than half of consumers in Germany, packaging that protects the environment is an important aspect. To counter challenges such as resource scarcity and climate change, HAMA developed the Eco-Friendly series.
It consists of a small number of selected items selected from top sellers of mobile accessories
What is different?
- Use of sustainable materials such as recycled materials for products and packaging
- Exclusive use of FSC-certified packaging material

All products have a special environmental label, which is valid only for Hama products that reliably meet a wide range of different resistances and criteria. Hama plans to expand the catalog to eleven categories. In addition to environmental aspects, HAMA also takes into account social criteria related to the respect of human rights at production partners.

The new packaging:
- Packaging in an FSC-certified kraft paper box
- Deliberately not using plastics and magnets
- Can be recycled as waste paper
  Optimized package sizes to use fewer resources

The packaging shows:
1. Environmentally friendly product label
2. Large picture of the product
3. Name of the product
4. Product Features

The products are offered with a style that matches the color range of the products and is accompanied by a planogram of the products